- By Katie O’Reilly-Boyles (Originally published on Sep 16, 2013)
- Marketing and Management
Lack of copyright law enforcement is ruining artists in Tanzania. For example, some brand names like Kilimanjaro are common and likely to be used uncontrollably by many companies in Tanzania, mainly due to its association with the tallest free-standing mountain in Africa. The name is prevalent and commonly used for a range of different products and services whose businesses are not connected in any way with the famous mountain due to the diluted copyright laws in Tanzania. However, consumer goods companies and services are not affected in the same way as artists, who are struggling even more with this problem.
Although some legislation aims to protect artists and producers from copyright theft, the counterfeit market still flourishes, and the creative industry continues to be affected. We interviewed Katasinga Ngoi, a local guitarist and singer, about his views on the issue.
